Hello! My Name is William Cazares. I am a Marketer from the Chicagoland area. I love everything related to graphic design, branding, and marketing, but I especially admire opportunities to express myself creatively.

I am the Creative Director for Brayer Marketing, a Chicago-based marketing and content creation agency.

My work experience includes over 15 years of managing in-house marketing departments for not-for-profit organizations and private-sector companies, as well as the occasional freelance request. I feel fortunate to have held high-level roles in the private and public sectors. Those roles have taught me the value of addressing each task with the highest level of craftsmanship without sacrificing the human element, which, to me, is what makes my work unique.

My not-for-profit roles have given me a deep understanding of the significance of maintaining an excellent public-facing side and managing all of its expected responsibilities, but most importantly, the impact my roles would have in the community and within myself.

On the other hand, understanding a client’s values is pivotal and requires different thinking. Providing services to private sector clients has taught me the importance of providing long-term value, accountability, metrics, and their roles, and, most importantly, the impact of excellent communication.

Please browse through my website to learn more about my creative history. While not all work is on display (NDAs), what is available will showcase my proven skill set, complement my extensive industry experience, and showcases my award-winning portfolio.