Forever Photos
2007 – 2009
Photo Editor
Edited and prepared photography for distribution.
Produced design elements.
Client project management.
Blue Island Park District
2009 – 2019
Director of Marketing
Production of all printed and digital materials.
Developed project deadlines for all of the District’s marketing needs.
Responsible for producing, designing, and distributing four annual seasonal program guides.
Produced and coordinated all advertising campaigns
Produced and distributed press releases.
Manages the District’s website and social media accounts.
Responsible for the creation of content for the District’s social media outlets.
Coordinated the distribution of all printed material.
Responsible for photographing all district-led programs and events.
Produced all monthly reports and attended District board meetings.
Designed artwork and logos for promotional material, including T-shirts, promos, and giveaways.
Produced necessary guidelines for branding District programs and events.
SEASPAR (South East Association for Special Parks and Recreation)
2019 – 2023
Marketing Coordinator
Developed, oversaw, and implemented public awareness/marketing strategies.
Analyzed the effectiveness of public awareness/marketing strategies and adjust as necessary.
Maintained and implemented SEASPAR’s Integrated Marketing Plan.
Developed, maintained, and implemented SEASPAR’s Branding Guidelines.
Coordinated the purchase of marketing materials and services, including liaising with vendors, writing specifications and securing quotes, troubleshooting, and following through on proofs, printing, and delivery.
Developed and managed the marketing and printing budgets and expenditures.
Oversaw the planning, production, and delivery of SEASPAR’s seasonal program guides, including developing the guides in-house using Adobe Creative Suite.
Managed the production and distribution of SEASPAR’s Annual Report, including developing the report in-house using Adobe Creative Suite.
Developed and maintained general information, special program brochures, and other marketing materials (flyers, trifolds, banners, etc.) as needed.
Managed the production of stationary (letterhead, envelopes, etc.) and staff business cards.
Developed and distributed all press releases, public service announcements, and paid advertisements. Created ad layouts in-house using Adobe Creative Suite.
Initiated and maintained working relationships with the media.
Oversaw the development and maintenance of SEASPAR’s website using content management software (WordPress) to administer changes; provided support for the WebTrac interface.
Performed search engine optimization activities and develop and manage search engine marketing campaigns (e.g., Google Ads).
Produced and sent electronic newsletters using email marketing software (Constant Contact).
Managed SEASPAR’s presence on social media sites, including Facebook, Twitter, Instagram, YouTube, Flickr, and LinkedIn; developed and managed paid social media advertising campaigns.
Work cooperatively with member entities in publicizing SEASPAR services via their seasonal program guides, newsletters, and other opportunities.
Chaired SEASPAR’s Outreach Committee and coordinated opportunities to promote SEASPAR through member entity events, community events, school/transition fairs, employment fairs, and other events.
Publicized SEASPAR activities through community resources such as newsletters, marquee signs, libraries, electronic bulletin boards, cable TV calendars, etc.
Maintained cameras and photograph and video library.
Took photographs at programs and events, and edited photos as needed for print and digital use.
Took videos at programs and events and developed polished videos for digital use and presentations.
Maintained and updated digital signage, display board, display cases, banners, signage, and other display equipment and materials.
Assisted staff with the development of materials (packets, flyers, presentations) to expand relationships with community contacts and potential supporters and participants.
Assisted staff with fundraising, donor acquisition, and recognition and served on the Fund Development Committee for SEASPAR.
Submitted and updated information for resource directories.
Assisted with SEASPAR events and other community events as appropriate and necessary.
Developed skills and abilities necessary to carry out assigned duties by attendance at meetings, workshops, in-service training opportunities, webinars, conferences, and other development opportunities.
Performed additional duties related to the position as assigned.
Assisted in maintaining the agency safety program.
Brayer Marketing
Brayer Marketing
2021 – 2023
Freelance Designer
2023 – Present
Creative Lead
Team leadership and mentorship:
Providing guidance and feedback to junior designers, assigning tasks, and fostering a creative environment
Project management: Leading design projects from concept to completion, managing timelines, and ensuring projects meet deadlines
Client communication: Collaborating with clients to understand their needs, presenting design concepts, and managing client expectations
Brand consistency: Maintaining brand guidelines and ensuring all design elements reflect the company’s brand identity
Creative direction: Setting the creative vision for projects, providing design direction to the team, and ensuring high-quality design output
Collaboration with cross-functional teams: Working closely with marketing, product, and development teams to align design with overall business goals
Design research and analysis: Conducting market research to inform design decisions, analyzing user feedback, and iterating on designs based on data
Technical proficiency: Staying updated with the latest design software and trends, ensuring efficient design workflows
Quality control: Reviewing designs for accuracy, consistency, and adherence to brand guidelines
Presentation skills: Presenting design concepts to stakeholders and effectively communicating the rationale behind design choices
