My name is William Cazares and I’m a 36-year-old graphic designer currently based in the south side of Chicago, IL. I love everything that has to do with graphic design, branding, marketing and I especially admire opportunities to think creatively.
“Park It” is a campaign to increase brand awareness through the use of various outlets. The design incorporated design elements from parking garage signs commonly seen in downtown districts. The choice in this design was made to capitalize on wordplay while visually directing our audience to the message.
