SEASPAR’s underwent a complete rebranding in 2020. The rebrand included the overhaul of stationary, printed material, signage, vehicle art work, outreach event supplies, brochures and documents, letterheads, program guides, online assets, and new logo which can be seen on this page. 

While simple in nature, the redesign stepped away from the idea of “more is better” by promoting a singular goal. The waving pennant symbolizes a unified team (staff, volunteers, donors, families) in action and support of the true “stars” of the show, the participants. Like the participants, stars are each unique and have limitless potential. While some may say, “the sky’s the limit,” this logo says, the sky in only the beginning,