SEASPAR’s Power soccer program took on a complete rebrand in 2022. The rebrand included a new logo, which incorporated elements from the programs history and name sake, while managing to incorporate SEASPAR’s main brand elements. As part of the rebrand, special athletic jerseys were produced which among incorporating SEASPAR’s main branding elements, paid special attentions to the athletes’ needs. One such example is the placement of jersey number which are displayed on the front upper should, opposed to the lower back which are usually deem unreadable by the wheelchair’s seat back. 

The small, but crucial details I incorporated into this rebrand is what makes it stand out. it’s special thought and consideration that makes this rebrand one of my favorites to date.